On 28 May 2015, TONZE was officially listed on the Shenzhen Stock Exchange, planning to raise public funds of RMB 288 million, with net raised funds of RMB 243 million, mainly for the construction projects of ceramic cooking household appliances and electric kettle expansion, with the total production capacity of small kitchen appliances increasing from 5 million units in 2014 to an annual output of 9.6 million units.
TONZE Shares is the "invisible champion" in the electric stew pots category.
Market survey data shows that in recent years, the retail market share of TONZE electric slow cookers products are 26.37%, 31.83%, 31.06% and 29.31%, the market share ranking are the first.
Why is a ceramic electric stewer so attractive? Publicly data shows that ceramic electric stew pots have strong heat storage properties. The ceramic pot body is able to store heat when it is heated and then release it evenly. This enables the cooked food to be heated evenly, allowing moisture and heat to penetrate well into the food, preserving the nutrients in the most complete way with the cooperation of moisture and heat.
Nowadays, although stainless steel electric stew pots are also developing particularly rapidly, in contrast, stainless steel is mainly composed of a variety of heavy metals. As a result, stainless steel pots and pans are subject to the problem of heavy metal leaching, which is even greater when heated or in contact with acidic or alkaline foods, seriously endangering human health. Ceramic pots and pans do not contain any heavy metals and are made of natural ceramic materials. It has been tested by national authorities and has zero heavy metal content, so the food it stewed will be healthier. In addition to cooking porridge and soup, ceramic electric slow cookers can also cook and stew healthy Baby porridge and Baby soup, so ceramic slow cookers with Baby cooking function are also regarded as mothers and babies small home appliances.
At present, ceramic cooking appliances are new products in the small kitchen appliance industry, and this market segment is still in the early stage of growth as a whole. Guotai Junan Securities research report believes that ceramic cooking appliances have unique performance and high cost performance. With the improvement of living standards, ceramic cooking appliances market is with big potential and wide prospect.
Post time: Oct-11-2022
